Three Decades In The Industry

About Cappello

Our History

Cappello & Co. is a premium jewelry store located in Bellair, Florida. Let our on-site graduate gemologist and master jeweler, help you design a custom piece or choose from our designer collection. We offer appraisal services, collateral lending, on-site jewelry repair work and excellent customer service. Come visit Cappello & Co to view our entire collection of exquisite jewelry along with our multi million dollar certified diamond inventory.
The Cappello family started in the diamond business in 1981 in Highlands, NC, opening an estate auction gallery. The family operated auction galleries in Highlands, as well as Hilton Head, SC and Clear water, FL.
With the knowledge gained from working in the auction business and through industry affiliations, Joe Cappello started traveling abroad to Antwerp, Belgium, and Israel, selecting and purchasing diamonds directly from the manufacturer. This enabled him to “cut out the middleman” as he opened up a wholesale diamond business supplying diamonds to stores throughout the Caribbean. Soon, a partnership was developed with a prominent jewelry manufacturer, and the two opened retail stores in the Caribbean, starting in St. Maarten, and eventually expanding to Ketchikan, Alaska. Recently, the Cappellos have sold out of their Caribbean operations to concentrate on their Seminole store.

Cappello & Co. is a premium jewelry store located in Belleair Bluffs, FL. Let our on-site graduate gemologist and master jeweler, help you design a custom piece or choose from our designer collection.

Contact Info

Cappello & Co
100 Indian Rocks Rd N #A
Belleair Bluffs, FL 33770

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Disclaimer

The information provided on this website is for general informational purposes only and is not intended as legal, financial, or investment advice. While we strive to ensure accuracy, all information, including item descriptions, loan terms, and pricing, is subject to change without notice.

All loans are subject to state and federal regulations, including interest rate limits, loan duration, and collateral requirements. Approval and terms may vary based on the item presented and current market values. Possession of collateral does not transfer ownership unless the loan defaults in accordance with state law.

We are not responsible for typographical errors, outdated content, or miscommunications via the website. Please contact our store directly for the most accurate and up-to-date information regarding loans, buys, sells, and redemptions.

By using this site, you agree to our terms and acknowledge that any transactions are subject to applicable laws and store policies.